Intel Corporation (NASDAQ:INTC) is expected to hold its developer conference this week and part of its focus will be on machine learning, virtual reality, and autonomous driving.

The developer conference will highlight the rivalry between major tech firms including Tesla Motors Inc (NASDAQ:TSLA), Broadcom Corporation (NASDAQ:BRCM), NVIDIA Corporation (NASDAQ:NVDA), Apple Inc. (NASDAQ:AAPL) and Alphabet Inc (NASDAQ:GOOGL). Chip manufacturers have been keeping a close eye on the market so that they can identify the next growth factor since there is saturation in the smartphone market. Intel itself is planning to shift its focus from the PC business which has also been experiencing a slowdown so that it can focus on virtual reality and augmented reality.

PC has been the company’s main focus for a long time but Intel is now looking to venture into fast-growing segments such as connectivity and IoT which it believes will maintain revenue as the PC market slows. The Intel Developer Conference is expected to commence today, on Tuesday and it will end on Thursday with CEO Brian Krzanich presenting his keynote. The keynotes presented on Wednesday will be centered on the connected world, cloud and data center structure innovation. Both align with the theme of the event which will be VR, machine learning, autonomous driving and the upcoming 5G networks.

There will be more than 140 businesses in attendance at the 3-day event. The Intel CEO will kick it off with a talk about the importance of field-programmable gate arrays within the smart world. The main focus will be the FPGAs in networking, cloud computing, data center, IoT, automotive and industrial segments.

Some of the other things that are expected to be highlighted in the event include drone technology, wearables, and robots. This means that laptops will most likely not be the highlight of the event as it has been in previous events. Intel’s shift is very evident and has event been a tough decision since the company had to lay off about 12,000 people.