COMSCORE, Inc. (NASDAQ:SCOR) Declares Global Box Office Estimates Amid Gaining DAAP Certification

COMSCORE, Inc. (NASDAQ:SCOR) Declares Global Box Office Estimates Amid Gaining DAAP Certification

COMSCORE, Inc.(NASDAQ:SCOR) declared the official global weekend box office estimates for the weekend of March 13, 2016, as collated by the company’s theatrical measurement services. comScore gives the only theatre-level reporting in the world. Customers can analyze admissions and gross results globally utilizing comScore’s suite of products.

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Paul Dergarabedian, comScore’s Senior Media Analyst said Walt Disney (NYSE:DIS) Animation Studio’s Zootopia did well once more this weekend with huge $133 million global earnings. Zootopia’s combined global tally is now $431.315 million. Significantly, Lions Gate Entertainment Corp. (USA) (NYSE:LGF) The Divergent Series: Allegiant started with $26.7 million in 45 territories one week before its North American release.

comScore is now licensed as a Validated Digital Advertising Assurance Provider (DAAP) via the Trustworthy Accountability Group (TAG) Anti-Piracy program. The latter assists in keeping brands secure from being featured on websites with pirated material. This achievement bolsters faith in comScore’s capability to make sure advertising drives are operating in safe conditions.

This forms part of comScore’s extended offerings that deal with campaign monitoring and evaluation. The latter includes validated campaign essentials, programmatic purchasing, and selling as well as spam protection.

Being one of the first organizations to earn a license as a Validated DAAP, comScore products underwent a comprehensive audit by autonomous Certified Public Accounts. Also, the audit received approval from TAG to verify comScore’s meeting the main criteria.

The audit requisites for the program are having the ability to:

  • Recognize sites with pirated material
  • Block advertisements from being put up on these sites
  • Track placement addressing of advertiser requisites
  • Block fraudulent practices
  • Do away with payments to owners of those sites

CEO of TAG, Mike Zaneis said his company was happy to have comScore as one of the first licensed DAAPs in the anti-piracy program. This may eventually result in a more reliable environment for purchasing and selling ads. TAG said it appreciates organizations like comScore that regularly adopt proactive movers to offer trusted information to advertisers.

comScore group vice president Jodi McDermott said the company is dedicated to deliver the most advanced and effective products to the advertising populace that result in a more trusted marketplace.