Comcast Corporation (NASDAQ:CMCSA) wants to offer the best Olympics coverage to its customers.
The company claims that this year’s Olympic coverage will be like no other. Comcast officials have reported that it will cover the 2016 Olympics in a manner that focuses on a new generation of Olympic viewers. Comcast will offer 6,000 hours of online live streaming and on-demand services. Content will be available on 11 cable and broadcast networks including NBC, NBC Universo, NBC Sports, Telemondo, USA Network, NBC Basketball, MSNBC, NBC Soccer, Golf Channel and Bravo. Comcast will also offer a mobile experience through Xfinity’s “X1 Olympics Experience.”
Olympic fans should start accessing content right from the launch of the event which will take place this week until the end of the event. This time, Comcast wants to offer its best to its customers. The firm will also give priority to the Olympics programming in the main menu. Comcast’s external communications director stated that the company will offer its “Gold Zone” service so that users will get to “wrap around” live coverage of the Olympics in real time. Viewers can even bookmark their favorite athletes or countries which are quite an impressive feature that will make it easier for viewers to keep tabs.
Comcast will also provide a Rio 2016 tile which users can click to see all the channels offering coverage of the Olympics events. Live coverage will be a big deal this year considering the numerous avenues that users can use to access the Olympic events. It has also been said that this year’s Olympics will the most broadcasted since the 1996 Atlanta Olympics. Comcast has a list of features that will be suited for fans at this time of the year. Those who prefer live events should look to X1 since it offers the most impressive package. Comcast also has the one-click feature which allows users to rewind events as part of its Instant Video on Demand (IVOD) service.