Popular news outlet CNN has launched a daily show on the Snap Inc (NYSE:SNAP) social media service Snapchat which will be streaming news episodes on the platform.
CNN aims to stream a minimum of five stories in each episode of its daily show on Snapchat. The stories will feature bureaus and reporters from all over the world and it aims to use Snapchat to reach out to more young people. CNN and other networks including NBC have been coming up with more digital content specifically targeting millennials. These networks have established that the millennials have increasingly become reliant on social media for news.
“CNN had 42 million unique visitors between 18 and 34 across desktops and mobile phones in July. That already makes it the top digital news source among millennials, ahead of BuzzFeed and New York Times Digital,” stated a report from comScore data.
CNN revealed that its daily show Snapchat will stream every day at 6 p.m. ET. It will also consist of video footage from the field and also video footage exclusively made for Snapchat. The reporting for the daily Snapchat show will be curated by design and editorial teams so that the content can be customized into a swipeable and vertical video format for the social platform.
The CNN Snapchat videos will last about three minutes. The curators will also probably select news content that resonates with the interests of the millennial generation. They will include topics such as international affairs, politics, race relations and climate change among others. The feature is also expected to generate revenue for CNN through Snap Ads. However, neither of the two parties has revealed any details regarding the revenue share.
The CNN news feature for Snapchat highlights the fact that news networks have identified the need for adapting to technological changes. It is vital for the networks to take advantage of all the opportunities presented by the rapid changes in order to stay afloat.
Snap stock closed the lates trading session on Monday at $13.58 after tanking by 3.07 percent from the previous close.