Boozer, Canada’s first mobile app marketplace for compliant, on-demand, ordering of alcohol, announced that it is launching a new subsidiary to enter the emerging recreational cannabis market.
The new subsidiary, Super Anytime, has signed a letter of intent for a strategic partnership with Pineapple Express Delivery (PED) to enable same-day, direct-to-consumer delivery of remote orders of recreational cannabis products from licensed retailers across Canada.
The partnership aims to leverage Boozer’s expertise in front-end consumer acquisition and mobile-app marketplaces, with PED’s last-mile delivery services.
Canadians will soon be able to shop from multiple retailers via Super’s e-commerce platform, with PED enabling integrated fulfillment and same-day delivery services.
“We’re very excited to partner with the Super team and technology platform,” PED CEO Randy Rolph stated. “Having observed the Boozer platform from afar, we were excited for the opportunity to partner with a group that has already achieved great success in generating orders of legal, government-controlled substances that require compliant last-mile fulfillment services.”
Currently active in Toronto and Vancouver, Boozer seeks to consolidate the Canadian business-to-consumer alcohol market. Through Super Anytime, the company is replicating its existing technology platform and capabilities to enter the emerging recreational cannabis market.
Launching this year, Super Anytime seeks to make legal cannabis delivery a preferred option among consumers by presenting a convenient, safe, and enjoyable order and delivery experience, all in a manner that is compliant with provincial regulations.
PED is a leading Canadian cannabis delivery service and has been providing same-day delivery options to the legal Canadian cannabis market since October 2018. The company currently has a presence in many of Canada’s largest markets, including Ontario, Manitoba, and Saskatchewan (Regina and Saskatoon), for both adult-use and medical deliveries (provincial regulations permitting).