Blue Buffalo Pet Products, Inc. (NASDAQ:BUFF) Files An 8-K Regulation FD Disclosure
Item 7.01 Regulation FD Disclosure.

Blue Buffalo Pet Products, Inc. (the “Company”) has become aware that after the market close on September 14, 2017 an official of the Company indicated to a research analyst that the “street estimates” for the Company’s Selling, General& Administrative (“SG&A”) expenses for the quarter ending September30, 2017 (the “third quarter”) are below the Company’s expected SG&A expenses for the third quarter due to increased brand advertising as was announced on the Company’s most recent earnings call.

As permitted by General Instruction B.2 of Form 8-K, information that is furnished shall not be deemed “filed” for any purpose, including for the purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), or otherwise subject to the liabilities of that Section. The information in this Current Report on Form 8-K shall not be deemed incorporated by reference into any filing under the Securities Act of 1933, as amended (the “Securities Act”), or the Exchange Act, except as shall be expressly set forth by specific reference in such filing.

This report contains forward-looking statements within the meaning of Section 27A of the Securities Act and Section 21E of the Exchange Act. These statements include, but are not limited to, statements related to the expectations regarding the performance of the Company’s business, financial results, liquidity and capital resources and other non-historical statements, including the statements relating to the Company’s expected SG&A expenses for the third quarter. You can identify these forward-looking statements by the use of words such as “outlook,” “forecast,” “guidance,” “believes,” “expects,” “potential,” “continues,” “may,” “will,” “should,” “could,” “seeks,” “approximately,” “projects,” “predicts,” “intends,” “plans,” “estimates,” “anticipates” or the negative version of these words or other comparable words. Such forward-looking statements are subject to various risks and uncertainties, including, among others, risks inherent to the pet food industry, macroeconomic factors beyond the Company’s control, competition for customers, risks related to the Company’s manufacturing and supply chain, the success of the Company’s Heartland manufacturing facility, risk of disruption at the Company’s third party distribution centers, risks related to the Company’s expansion outside the United States, the Company’s ability to protect the Company’s intellectual property and that of third parties, performance of the Company’s information technology systems, adverse litigation judgments or settlements and the Company’s indebtedness. Additional factors that could cause the Company’s results to differ materially from those described in the forward-looking statements can be found under the section entitled “Risk Factors” in the Company’s Annual Report on Form 10-K, as filed with the Securities and Exchange Commission (the “SEC”) on March 1, 2017, as such risk factors may be updated from time to time in the Company’s periodic filings with the Securities and Exchange Commission (the “SEC”), and which are accessible on the SEC’s website at www.sec.gov. Accordingly, there are or will be important factors that could cause actual outcomes or results to differ materially from those indicated in these statements. These factors should not be construed as exhaustive and should be read in conjunction with the other cautionary statements that are included in this report and in the Company’s filings with the SEC. The Company undertakes no obligation to publicly update or review any forward-looking statement, whether as a result of new information, future developments or otherwise, except as required by law.

About Blue Buffalo Pet Products, Inc. (NASDAQ:BUFF)

Blue Buffalo Pet Products, Inc. (BBPP) is a holding company. The Company, through its subsidiaries, develops, produces, markets and sells pet food under the BLUE Life Protection Formula, BLUE Wilderness, BLUE Basics, BLUE Freedom and BLUE Natural Veterinary Diet lines. Blue Buffalo Company, Ltd. (Blue), Blue Buffalo Import Mexico, S. de R.L. de C.V. and Blue Buffalo Mexico, S. de R.L. de C.V. are subsidiaries of BBPP. The Company categorizes its products as dry foods, and wet foods, treats and other products. The Company’s products are produced domestically at its Heartland facility and through contract manufacturers for distribution to retailers in specialty channels throughout the United States, Canada, Japan and Mexico. It has a product portfolio across various product types, including diet types, breed sizes for dogs, life stages and flavors. BLUE Wilderness is a high-meat, high-protein, grain-free ancestral feeding line. BLUE Freedom is a grain-free line.