BlackBerry Ltd (NASDAQ:BBRY)’s Priv Debuts In The UK

BlackBerry Ltd (NASDAQ:BBRY)’s Priv Debuts In The UK

BlackBerry Ltd’s (NASDAQ:BBRY) Priv now will be available in the UK through the EE British mobile operator for business and consumer accounts. Similarly, Carphone Warehouse, a popular UK retailer, will also make the handset available through its iD network. The starting price for Priv for an account holder will be £109.99.

Varying prices dependent on terms and tariffs

Prices differ for business customers, which start at £250.00, and can be reduced to as low as £8.33 depending upon the contract conditions chosen. The Canadian phone maker wants to ensure that Blackberry Priv reaches its maximum market in Great Britain. It will soon be available through Vodafone Group Plc (NASDAQ:VOD) and O2 outlets for £49/ month as a starting deal offering unlimited minutes, texts, and 4G data, with 2GB capacity.

Blackberry and Carphone Warehouse have come to an exclusive agreement that makes the latter an authorized retailer for selling its Android devices by the end of 2016. However, the exclusivity agreement also means that Blackberry will not be selling its phone yet. Currently, it is listed in the pre-order section on the website, with November 16 as the release date.

Interested users can order the device for £529 along with a free SIM.

Blackberry Priv accessories

Priv will be introduced along with several special accessories including a smart flip case (£44.9) and a leather swivel holster for £34.99. One of the major highlights of this new offer from Blackberry is that the company has ditched its software for the first time to replace it with popular Google software.

The phone will be outfitted with some of the original Blackberry features along with Android 5.1 Lollipop and DTekt, but it seems that the company is ready to be a bit more flexible now to keep up with competition.