Aurora Cannabis (NYSE: ACB) (TSX: ACB) opened its flagship retail store in the West Edmonton Mall, the largest mall in North America.

The roughly 11,000-sq.-ft. Aurora’s flagship store will offer different products and events. The retail cannabis store will offer “a safe, age-gated retail experience in full compliance with all relevant federal and provincial regulations,” according to a company statement.

Designed by Bruce Mau Design and GMC Architects, the flagship store will host world-class researchers, creators and culture makers to lead sessions with artists, chefs, local innovators and experts in the emerging world of cannabis. IThe cannabis store will offer visitors access to over 42 different cannabis products from the Aurora family of brands.

“Aurora is proud to call Edmonton home. It’s here where we established our roots and built our business. There’s no better place for us to open the doors to our flagship store and to welcome consumers from all over the world to join us in celebrating how far the cannabis movement has come and how quickly it continues to grow,” Aurora CEO Terry Booth stated.