AT&T Inc. (NYSE:T) users have one more reason to smile thanks to the increased data offering on the prepaid GoPhone plans.
The company has included an extra 1GB of data to the previous offering which was 2GB meaning users now have access to 3GB of data on the $45 plan while users on the $60 plan now have 6GB of data. The data increment is part of the mobile provider’s strategy to attract more customers as users grow more conscious about the amount of data they get from their mobile service providers. Other mobile providers competing in the same space have also upgraded their data offerings.
Internet data is the new competitive strategy to attract users
AT&T is competing suing its Cricket Brand while Sprint Corp (NYSE:S) has the Virgin Mobile and Boost. T-Mobile US Inc (NASDAQ:TMUS) has MetroPCS. AT&T’s new offer means users can subscribe to auto refills. GoPhone users on the $30 package will still be required to pay $5 for every 100MB of data every month. The company’s Pay-as-you-go offer has been gaining preference from many people who believe that it is a better offer than the two-year contracts offered to users when they purchase new phones.
The mobile provider has been continuously improving the calling, messaging, and mobile data offers over the years to keep users interested. The company’s $60 plan lets subscribers make unlimited calls and messages to people in the US, Mexico, and Canada. The higher price tag allows unlimited services beyond US borders. The company’s other plans offer unlimited calls within the US only though unlimited messages are allowed to Canada, Mexico, and numerous other countries.
AT&T has also announced that it will start including data caps for its broadband users on U-verse. The data cap will affect heavy users who consume more than 100GB of internet every month. The announcement took effect on May 23. The change will be disappointing especially for users who use streaming services to view content.