Apple Inc. (NASDAQ:AAPL) Acquires Automation App Workflow

Apple Inc

Apple Inc. (NASDAQ:AAPL) has acquired popular automation app Workflow, according to a report from TechCrunch via Mac Rumors.

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According to the report, the iPhone maker has completed the acquisition on Wednesday for undisclosed financial terms.

Workflow is an automation tool that allows users to create a variety of workflows. They can accomplish tasks such as creating GIFs from a series of photos, pulling images from a web page, translating an article, posting photos to multiple social networks at once, calculating a tip, and tons more.

The app has a built-in Gallery, which allows users to quickly find and use a wide range of automation tasks. People can also create custom automations.

Apple confirmed the acquisition of Workflow, according to the report, which noted that the Workflow team – including Ari Weinstein, Conrad Kramer and Nick Frey – will become part of Apple.

“We are thrilled to be joining Apple,” Weinstein said in a statement. “We’ve worked closely with Apple from the very beginning, from kickstarting our company as students attending WWDC to developing and launching Workflow and seeing its amazing success on the App Store. We can’t wait to take our work to the next level at Apple and contribute to products that touch people across the world.

In 2015, Workflow received an Apple Design Award for its excellent accessibility features.

Apple Making Workflow Free

Following the acquisition, Workflow is not going to disappear from the App Store.

According to the report, Workflow will remain available and will be made free starting Wednesday.

It is still not clear how Apple is planning to use Workflow in the future. It might be possible that the app will be built into future versions of iOS and MacOS.

According to TechCrunch, the app could be the backbone of powerful automation tools for the iPad.

Workflow can be downloaded from the App Store for free.

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