Apple Inc. (NASDAQ:AAPL) announced new efforts geared towards conserving the environment during its latest keynote where the company revealed that it is operating on 100% renewable energy in 23 countries.
Its clean energy efforts are spread out in 23 countries including the UK and the US including its data centers bringing the company’s average renewable energy figure to 93% throughout all its operations. The company has solar panels installed on 800 rooftops in Singapore while all the 38 Apple stores in China also operate on green energy. The company started to pursue the clean energy initiative two years ago when it made a promise to be 100% carbon neutral. Apple is on the right track at 93%.
Apple is also expanding its environmentally friendly campaign to its product packaging. The firm claims that 99% of its packaging for iPhones is made using recycled paper in an effort to support forest sustainability. The company is also pushing the envelope through an R&D project known as Liam. That is the name given to a robot that has the ability to separate the parts of an iPhone down to the smallest components. This allows the company to recycle some of the materials including aluminum and silver which can later be used to develop future products for the company.
The latest recycling initiative from the company allows users to return or send back their old iPhones and computers either to their closest Apple Stores or free shipping to the company. Apple claims that the initiative is aimed at harvesting the old parts from these devices using Liam so that they can be used in future devices. Collecting these devices prevents them from polluting the environment when dumped in a hazardous manner because they are not biodegradable.
Apple’s president of environment, policy and social initiatives Lisa Jackson stated that the company is motivated towards environmental sustainability. She also noted that even though the firm’s products are made to last, it is not entirely true as seen in cases where device screens break. Jackson also stated that there is no other machine with the ability to do what Liam can do.