Apple Inc. (NASDAQ:AAPL) almost featured sensors in the wristbands of its Apple Watch but the idea was shot down by the design team at John Ive.
John Ive is the industrial design group for Apple. Former Apple employee Bob Messerschmidt had proposed the idea to the team. According to Messershmidt, the idea of featuring sensors in the wristbands did not appeal to the company because Apple wants the bands to be interchangeable. Messerschmidt’s idea was that the wristband sensors would have a more accurate reading at the bottom of the wrist rather than the top. Apple’s design team was quick to point out that taking that road was not in line with fashion trends.
Messershmidt also worked with Apple towards the development of the heart rate sensor that is fitted in Apple Watch devices. His next idea was to include sensors on top of the Apple Watch for when the watch owners wear it tightly. This idea was also dismissed because the firm’s argument was that the watch was not designed to be worn that way.
In one of his statements, he said that engineers might feel as if some things are not important and that they can always seek an alternative to getting a better signal. This is how engineers will eventually come up with a final product. Essentially there is a strong focus towards the user and that is how Apple gets things done and how it creates products that add value to the user.
He stated that these were some of the vital lessons that he learned at Apple, and that Apple’s views towards consumer products are intensely oriented towards the user’s experience and that Apple believes that “good enough” is not good enough. He also highlighted that despite the company refusing to compromise, it still makes sure that the functions are as accurate as possible.