Apple Inc. (NASDAQ:AAPL) CEO Tim Cook was recently interviewed by analysts about his company’s quarterly earnings and one of the most notable items he talked about was Pokemon Go.

The CEO responding to an analyst request for him to talk about Pokemon Go since analysts believe that the game could help raise an extra $3 billion in revenue for Apple on an annual basis. Tim Cook revealed that he was impressed with the game. The CEO believes that what the firm has achieved in the past three weeks is incredible. Cook believes that Pokemon Go’s success is one of the best examples of how the App Store has been successful as a platform. He also pointed out that the game points to great success in the future from augmented reality.

Cook also said that iPhones have become more relevant as artificial intelligence becomes more mainstream. He further pointed out that AI adds more value to the iPhone because it transforms the handset into the user’s personal assistant. The CEO also stated that his firm has invested a lot in making sure that its products align with other products such as Pokemon Go.

Apple’s app ecosystem encourages developers to exercise their creativity by developing apps for the platform. Analysts found it humorous that Cook mispronounced Pokemon as “Poke-man.” However, it is a clear indicator that even the top figures in the tech industry are having a hard time keeping up with emerging trends. Nevertheless, the Pokemon Go app is turning out to be one of the biggest products to grace the tech industry and its success has been overwhelming. Apple is glad to be part of the success thanks to its iOS platform which is also expected to bring in handsome returns.

Apple views this as the first of many more app successes to come as developers seek to come up with mobile apps that take advantage of modern technology and opportunities. Augmented reality is just one of the fields that have a lot of potential to create a significant impact in the industry.