Apple Inc. (NASDAQ:AAPL) Has Big Shoes To Fill Despite Lead From Samsung Battery Issue

Apple Inc. (NASDAQ:AAPL) may be celebrating the fact that Samsung’s Galaxy Note 7’s battery issue opens up the market for them but the company has a lot of standards to match as set by the impressive handset from Samsung, minus the exploding battery.

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The battery issue seems to be overshadowing the positive aspects of the Samsung Galaxy Note 7. Despite the unfortunate turn of events, the handset has some impressive premium features. The most notable one is the iris scanner which can be used for security features such as unlocking the handset or as verification while making payments. The device is also waterproof and quite powerful among a series of other interesting features. The phone set the bar high for Apple and other competitors in the smartphone business.

Apple’s new iPhone is expected to benefit from more sales due to Samsung’s unfortunate recall of the Galaxy Note 7. However, the success of the device will largely depend on what Apple brings to the table compared to Samsung’s offerings.

Some claim that the problem with the battery popped up because Samsung accelerated the launch cycles for its handsets and failed to carry out proper quality assurance.

“Samsung might have over-exerted itself trying to preempt Apple since everybody knows the iPhones launch in September,” stated Professor Chang Sea-Jin of the Korean Advanced Institute of Science and Technology.

Sea-Jin believes that the company might have rushed its launch and placed a lot of pressure on suppliers.

Samsung told Reuters that it carries out intensive preparation before launching its products into the market and they are typically released once the development process is completed. The company released a statement on Friday saying that it pinpointed the problem. Its unnamed battery supplier had a problem in the manufacturing process. Koh Dong-jin, the chief of Samsung’s mobile business stated that he is working on aligning the quality control process.

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