The stock of Comcast Corporation (NASDAQ:CMCSA) closed at $38.30 gaining 1.29% in yesterday’s trading session. America Movil (NYSE:AMX) has remained a vibrant company over the years always making the most out of the small opportunities that come its way to thrive in the market. These two companies made the move to submit joint bids to the Mexican Football Federation. The aim was to secure rights to telecast the men’s and women’s Mexico national team in the next two seasons of the World Cup.
The proposal that was submitted was to give the two business giants rights across a wide array of media platforms. Comcast’s spokesperson revealed that the bid was specifically for digital rights.
The NBC Universal division was the one that did the signing. Telemundo, the Hispanic language TV channel falls under this particular segment. It goes without saying that indeed that Hispanic TV market is proving to be quite lucrative. Market analysts have come forward to state that it has lately been growing at fast pace and a lot of investors are as a result considering to make their entry in it. About 35 million people in the United States are Mexican.
In the meantime, Grupo Televisa SA TV has made an announcement revealing that its recent move to renew the TV broadcast contract with the Mexican soccer federation. This will be ongoing for the coming 8 years.
A top official working with America Movil said, “We have decided to launch a Hispanic TV channel, Nuestra Vision, in the United States. The new TV channel is slated to be launched later this year and will be offered by the America Movil unit Publicidad y Contenido Editorial.”
He proceeded to say that the company remained committed to broadcasting movies, news, and sports highlights. Analysts applauded the move by America Movil to get into a business agreement with AT&T Inc (NYSE:T). A large number of them are of the opinion that the move is a step towards the right direction. The company will soon be able to generate even higher revenues and also fulfill its goal of sharpening its competitive edge in the market.
