Amazon.com, Inc. (NASDAQ:AMZN) has launched a marketplace for third party companies that sell subscriptions for digital services.
Dubbed Subscribe with Amazon, the new service gives businesses a lovely online tool to sell and manage subscriptions for their online services and products.
The marketplace is accepting applications from digital subscription sellers. Here are three main requirements:
- The product must be a digital app, website, or software.
- The subscriptions provider must have a business address in the United States.
- Customers pay a recurring fee to access the service.
The program does not currently support physical subscription products.
According to the e-commerce giant, the new service will benefit both businesses and customers.
It is “a new way for subscription businesses to sell on Amazon, offering them targeted customer exposure through popular discovery features such as search and recommendations while also providing customers with a simple way to purchase and manage their subscriptions,” the online retailer said in a statement.
Subscribe with Amazon
The service offers a self-service portal to upload product images, add product details, and set prices. It also gives an option to create different tiers of service and offer a free trial.
Amazon said that subscription providers will be able to offer customers flexible pricing including introductory, monthly, and annual pricing options.
Each subscription will have its own detail page. Providers can manage to price and use APIs to receive orders and updates from Amazon. The online retailer noted that the music or video categories may require additional approvals.
In addition, the new service will allow subscription providers the option to propose Prime member exclusive discounts.
“Over the years, Amazon has gained extensive experience in the memberships and subscriptions space, innovating across programs like Prime and Kindle Unlimited,” Lovina McMurchy, general manager of Subscribe with Amazon, said in the statement.
Currently, subscription providers using Subscribe with Amazon include SlingTV, Disney Story Central, Dropbox, Texture, eMeals, Fitstar by Fitbit, Creativebug, Headspace, LegalZoom, MileIQ, The Wall Street Journal, Chicago Tribune, The New Yorker, Consumer Reports, and Tawkify.
Shares of Amazon.com, Inc. (NASDAQ:AMZN) were trading up 0.99% on Monday. The stock is up just over 21%.