Amazon.com, Inc. (NASDAQ:AMZN) has enriched its music offering for its customers in the U.K., a move that brings them at par with U.S. Amazon Prime Music listeners. Amazon has added Prime Stations, of which there are hundreds, and X-Ray Lyrics features to the U.K. version of Prime Music. Amazon’s Prime Music is competing for listener attention with Apple Inc.’s (NASDAQ:AAPL) Apple Music and Spotify.
Prime Music comes as part of Amazon Prime membership, which costs $99 a year and also includes free shipping of items purchased on Amazon’s website.
Amazon introduced its Prime Music in the U.K. six months ago, but the service came with certain restrictions that didn’t apply to U.S. listeners. There was no way U.K. Prime Music subscribers could access extra entertainment through Prime Stations. Amazon has music offerings that it calls Prime Stations, which may be genre-based offerings or something else, but normally designed to enhance the listening experience. With the latest move, U.K. Prime Music subscribers can now access Prime Stations, which Amazon says are in the hundreds.
The other feature that was lacking in the U.K. version of Prime Music was X-Ray Lyrics. The feature allows people to access text lyrics of the song they are listening to, which means you can listen and read simultaneously.
Amazon’s Prime Stations and X-Ray Lyrics can both be accessed on multiple platforms, including Windows, Android, iOS and Mac devices. Users can also access the features on Amazon’s branded hardware such as Kindle Fire tablets and Fire TV.
The update to the U.K. Prime Music means that listeners there are now on par with their U.S. counterparts.