E-commerce giant Amazon.com, Inc. (NASDAQ:AMZN) has expanded its grocery delivery business to include Adam’s County which is north of Denver.
Amazon’s presence in Adams County means it is joining a list of firms that carry out grocery delivery in the county. This aligns with a previous announcement made by the e-commerce giant in May, revealing that it had plans to introduce same-day grocery delivery in the City. This means it will compete directly with other grocery delivery firms such as Natural Grocer, Safeway-Albertsons and King Soopers which already have operations in Denver.
“With the AmazonFresh service, customers can order groceries and household goods, beauty products and other items from local specialty shops. The service is $14.99 per month, on top of Amazon Prime membership,” revealed a publication on the matter.
One of Amazon’s spokespersons revealed that the company is still recruiting employees to occupy various positions at its AmazonFresh location. The move by the firm also highlights the rapid growth of the grocery delivery market and companies are quickly mobilizing to take advantage of the growth. Instacart, a firm based in San Francisco announced a few days ago that it will start offering its services in Fort Collins as well as the surrounding areas as of August 15.
Amazon has been concentrating its efforts in Adams County, thus highlighting how attractive it is as a location for the grocery delivery business. The company started hiring more than 1,000 people to occupy the 1 million square foot fulfillment center that is located in Aurora. It also happens to be Amazon’s second facility in Aurora. In June, the firm revealed its plans to build a fulfillment center in Thornton.
Amazon’s planned developments for the grocery business highlight the company’s seriousness in solidifying its position in Adams County. This is good news especially for prime members who reside in the county. However, it could spell doom for some of the businesses that already carry out grocery delivery in the area. Amazon has earned itself quite a reputation for taking over and squashing its competition.
Amazon stock closed the latest trading session on Wednesday at $982.01.