Amazon.com, Inc. (NASDAQ:AMZN) Acquires NICE In A Strategic Move

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Amazon.com, Inc. (NASDAQ:AMZN) Web Services has acquired Italian software-as-a-service (SAAS) company NICE. AWS seeks NICE’s 2D as well as 3D desktop cloud virtualization systems that facilitates 3D developers as well as game designers access to work remotely from any kind of computing device.

Nice’s software boasts of two products, EnginFrame as well as Desktop Cloud Visualization (DCV) . DCV permits remote clients to connect to Direct/X and OpenGL applications hosted in data centers for tasks having 3D visualization. EnginFrame is a grid portal for controlling, monitoring, and submitting HPC jobs.

This is Amazon’s second acquisition in the past six months. In an official blog post, Chief Evangelist at Amazon Web services, Jeff Barr revealed that AWS intends to close the deal by the end of next month.

Another factor why AWS has interest in NICE is to obtain access to customers in Europe with high performance needs such as 3D games developers. Only last year Amazon released additional C4 instances just for this kind of high performance customer.

Amazon said those instances are directed at software where CPU performance is most important. These include High-Performance Computing (HPC) applications, transcoding, media processing, MMO gaming and high-traffic front-end fleets.

R Ray Wang, Constellation Research founder is of the opinion that AWS stands to gain a lot from this deal. The acquisition provides Amazon valuable Intellectual Property, access to quality clients and a significant presence in the Middle East, Africa and Europe. These Intellectual Property capabilities assist with performance and certain fresh functionality that can boost the whole Amazon platform.

Currently NICE will function as before, with the same projects, customer as well as brand name.

NICE headquartered in Asti, Italy is mainly into software development. AWS headquartered in Seattle, Washington, is the top company in the cloud domain. The alliance is expected to enhance both companies’ performance.

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