Alphabet Inc (NASDAQ:GOOGL) has signed a deal with Twitter Inc (NYSE:TWTR) to allow more focus on real-time search results through Firehose, its tweet stream.
Google’s deal with Twitter will allow Google access to Firehose, which the company will use to show tweets that might be related to user searches. Google has also been silently including some of its features such as real-time news. The company has for a long time been trying to cash in on social media, but it has not yet had significant success through its social media engagements.
The deal with Twitter has been viewed as a new strategy for the firm to have a foothold in social media through search results as well as ads. The company plans to use real-time data from social media to tune its search results. Though Alphabet will be paying Twitter for access to Firehose, it may end up buying the software outright eventually.
Google has also been offering businesses a chance to post a small amount of information about themselves on the web for different markets. The company has a similar deal offered to cricket players where they are given the mandate to create short posts that appear in search results. All these features seem to be closely related to “Google Posts” which Alphabet never formally launched.
One Google page states that organizations and verified individuals can now use images, videos, and texts to communicate on Google. The page also states that the content can easily be added and posted, and they show up in related search results once they are published. Additionally, posts can be shared on social networks. The statement suggests that Google might be planning to avail the features to everyone. Content made through Google Posts will thus show up on top of search results. However, the company has not yet confirmed its plans, and it might be one of Alphabet’s many experiments. Nevertheless, it is clear that the company is trying to find new ways of making real-time content.