Alphabet Inc (NASDAQ:GOOGL): Google Play Music To Offer Podcasts

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Alphabet Inc (NASDAQ:GOOGL) has announced that podcasts will now be available on Google Play Music. The recent announcement was posted on the company’s blog.

The company initiated the recruiting efforts in October 2015 where it started to get podcasters on board after it had announced its plans. So far the firm has signed up many podcasts including some popular shows such as Chris Hardwick’s The Nerdist, Neil deGrasse Tyson’s StarTalk Radio and Marc Maron’s WTF.

Google introduced the service to compete with Apple Inc. (NASDAQ:AAPL) and Spotify among other firms in the streaming arena. The Podcasts will be available on Android devices through the recent update for the Google Play Music app. US users can also access the service through the web. The company has not announced whether it is planning to support Android users or when it will be made available if at all there will be support for iOS devices.

Podcast creators can submit their content to Google through a portal created by the company. The firm also has a few contextual playlists that match the mood of the listener based on their interests, their activities or what they are feeling. The company has been developing the Google Play music podcast support for quite some time and competitors have also been busy. Spotify also released a similar feature earlier this year. Apple has supported podcast content for more than ten years.

The ability to have podcast in the same place as music is a convenient feature. The fact that Google has decided to pursue podcasts makes it interesting because it is the second major firm aside from Apple to pursue podcasts. There is, therefore, an underlying potential for the growth of the podcast arena. Google hopes that the podcast feature will make it easier for podcast fans to find the type of podcast content that they prefer. This is because the podcasts will have a popularity chart.

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