Alphabet Inc (NASDAQ:GOOGL) has unveiled additional investments towards taking control of its Google Cloud services. The company is recognizing partners who have demonstrated customer success in a handful of categories. Some of the incentives it is offering include simplification of requirements and introduction of new partner specializations.

The new specialization will primarily tap on app development, machine learning, infrastructure, and data analytics.

Google’s initiative supports those in need of specific services to transition to Cloud services 

The public cloud is quickly becoming part of Google’s business despite the stiff competition from the likes of Amazon.com, Inc. (NASDAQ:AMZN).  It is a platform that is steering innovation for customers. Besides, Google is undoing what has always been referred to its resistance been to partner with its counterparts.

During a pre-conference gathering, vice president of global partner sales and strategic alliances, Bertrand Yansouni outlined “We’re increasing our investment in many of our existing partner incentive programs, as well as introducing new incentives to support the entire customer lifecycle.”

Building out its partner ecosystem should help Google Cloud compete with its rivals

Google is a strong believer in an ecosystem built with an aim of enhancing the delivery of services.  Hence it is committed to its proposition. The company will also be rolling out an offer of low-interest loans for Premier Partners who are seeking to grow their businesses.  Early stage strategy workshops will have access to co-funding, which showcases prove of its willingness to support customer deployments.

Part of a blog from Google highlights is partnership philosophy, which mentions the implementation of justice, precision and shared success in the cloud market.

However, Google must face the market heavyweights in infrastructure.  Microsoft Corporation (NASDAQ:MSFT) Azure and Amazon Web Services are also working on new offers. Remember Microsoft is currently so much into cloud and subscriptions.

Nonetheless, regardless of what seems like a threat, Google is not relenting and has continued to seek for partnerships with the likes of Intel, Veritas, Egnyte. Meanwhile, Alphabet’s stock closed at $851.15 witnessing an increase of $3.88 or 0.46%.