Alphabet Inc. (NASDAQ:GOOGL) has developed a means to easily customize the physical appearance of the Android Wear. Today it was introduced by the company and is referred to as Mode watchbands.
It may seem as if these are ordinary simple watchbands; the selling point is not the bands themselves. Rather, the ease with which they can be added and removed to the Android Wear devices.
Mode bands
Google’s “Snap-and-go” bands come in a total of four separate sizes as well as 16 unique colors to start with. Watchbands would be made up of materials such as silicone and leather with the aim of providing a level of flexibility to customize Android Wear to perfectly suit the look consumers are going for.
Click Here For More Market Exclusive Updates & Analysis
In order to maintain a high standard of quality throughout their products, Google enlisted the help of Hadley Roma, a 103-year-old American watch-attachment company to aid in the development of the bands.
In order to ensure that the correct size is purchased with regards to the bands, the company has introduced a “Mode watch size” drop down which will ask customers to indicate which watch size the band is for and the customers can opt for the right fit.
How the bands work
The Mode is Google’s new standard for watch bands in specific. In order to try out different bands for Android Wear devices, all one has to do is slide the current bands out of their devices and replace them with a different style pair.
The Android Wear is Alphabet’s counterpart to Apple, Inc.’s (NASDAQ:AAPL) Apple Watch. Whether either remains popular long term with gadget consumers remains to be seen.