Alphabet Inc (NASDAQ:GOOG) Adds New Partners To Further Develop Smart Home Ecosystem

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Alphabet Inc (NASDAQ:GOOG) Adds New Partners To Further Develop Smart Home Ecosystem

The stock of Alphabet Inc (NASDAQ:GOOG) closed at $947.80 losing 0.31% in yesterday’s trading session. Alphabet’s smart home ecosystem is expanding pretty fast as it seeks to add more partners for manufacturing. The market leader is apparently targeting developing devices that are compatible with Google Home smart speaker and Google Assistant.

Technological advancements are sweeping across the globe sparking many changes. At the moment, it is estimated that about 70 companies in smart home automation are competing. They have made their devices compatible with Google’s smart home assistant and this was of course confirmed by Sundar Pichai, Alphabet’s CEO.

At the moment, Google is paying much focus to the addition of more partners. This comes at a time when the provider is trying to wrest smart home dominance from Amazon.com, Inc (NASDAQ:AMZN) and Alexa.

It of course goes without saying that indeed partners play a central role towards the overall growth of the smart home ecosystem. In giving his statement, Pichai pointed out to several leading manufacturers of smart home devices that they were the best partners that they identified for the Google Assistant.

Other smart-device industry leaders cooperate and work together with Alexa as well. Some analysts term this understandable in close consideration of Amazon’s two-year head start on Google in the smart speaker space.

Alexa has voice-based apps as well as a library that comprises about 15,000 of what Amazon dubbed “skills.”

Google is slightly behind Amazon in smart speaker and smart home markets right now. Amazon has succeeded in selling over 10 million Echos at this point. Such sales beat those of Google by a large margin.

One of the top company executives while addressing board members opined, “Google could close the gap if it can bolster its ecosystem and leverage more accurate and context-aware assistant.”