to 17 CFR Part 243 (“Regulation FD”), the Company is submitting information relating to its financial and operational outlook in an Investor Update as attached in Exhibit 99.2. The Company is also submitting specific financial and operating results from 2016 on a combined comparative basis as the sum of the historical consolidated results of the Company and of Virgin America, Inc. for the periods prior to the acquisition date of December 14, 2016. This information is being furnished in an Investor Updated as attached in Exhibit 99.3.

In accordance with General Instruction B.2 of Form 8-K, the information under this item and Exhibit 99.2 shall not be deemed filed for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), nor shall such information be deemed incorporated by reference in any filing under the Securities Act of 1933, as amended, except as shall be expressly set forth by specific reference in such a filing. This report will not be deemed an admission as to the materiality of any information required to be disclosed solely to satisfy the requirements of Regulation FD.

ITEM 8.01. Other Events

On April 12, 2017, Alaska Air Group, Inc. issued a press release announcing its March>2017>operational results. The press release is furnished herein as Exhibit 99.1.

ITEM 9.01 Financial Statements and Other Exhibits

Exhibit 99.1 March>2017>Traffic Press Release dated April 12, 2017>>

Exhibit 99.2 Investor Update dated April 12, 2017

Exhibit 99.3 Investor Update dated April 12, 2017: 2016 Combined Comparative Data

About ALASKA AIR GROUP, INC. (NYSE:ALK)

Alaska Air Group, Inc. is a holding company of Alaska Airlines (Alaska) and Horizon Air (Horizon). The Company’s segments include Alaska Mainline, Alaska Regional and Horizon. Its Alaska Mainline segment operates the Boeing 737 part of Alaska’s business. It offers north/south service within the western United States, Canada, Mexico and Costa Rica, as well as passenger and dedicated cargo services to and within the state of Alaska. Its regional operations consist of flights operated by Horizon, SkyWest Airlines, Inc. and Peninsula Airways, Inc. Its Horizon segment operates regional aircraft. It boasts over 1,200 daily flights to approximately 120 destinations. It offers over 290 daily flights to approximately 50 destinations from California, including over 110 daily nonstop flights to approximately 30 destinations from over three Bay Area airports and approximately 105 daily nonstop flights to over 40 destinations from approximately four Los Angeles area airports.

ALASKA AIR GROUP, INC. (NYSE:ALK) Recent Trading Information

ALASKA AIR GROUP, INC. (NYSE:ALK) closed its last trading session down -0.20 at 88.84 with 1,315,140 shares trading hands.