Acxiom Corporation (NASDAQ:ACXM) has this week revealed its plan to improve AbiliTec, a proprietary recognition solution. This move allows the company to give marketers the opportunity to expand their abilities. The next-generation enhancements will help close the gap between online and offline customer data.
Rick Erwin, Acxiom Audience Solutions Division President, explained that omni-channel marketing is made possible with accurate recognition.
New Features
In fulfillment of its commitment to deliver more and better services, Acxiom has unveiled new AbiliTec features that further advance marketers’ experience. These include household link and sparse data input.
The household link functionality recognizes consumers within a household and even goes further beyond the physical home. With the new recognition feature, AbiliTec can identify all consumers within a household— from buyers to influencers.
On the other hand, AbiliTec is also optimized with more sparse data input options. These include name and email, name and phone, name and IP address, name and latitude/longitude location, name and zip code, email only, and phone only.
AbiliTec’s Omnichannel Marketing Capabilities
AbiliTec offers solutions for marketers composed of 45 years of historical consumer data. With it, marketers can maximize their growth with instant customer recognition. Consequently, brand experience is augmented. The improved identity verification also ensures reduced errors.
AbiliTec has been a key player in the industry for more than 10 years. With Acxiom’s efforts to enhance its offerings, the technology continues to provide users with more options to enhance their branding experience, though it may encounter backlash on privacy issues.
Acxiom’s Fourth Quarter Figures
Recently, Acxiom reported a healthy fourth quarter earnings report. Its revenue was up by 9.20% year-over-year at $224.70 million. This increase is likely attributed to the company’s growth in its operating segments. The Marketing Services segment had a revenue gain of 3.40% year-over-year to $113.30 million; the Connectivity segment had a revenue gain of 61.90% year-over-year to $31.20 million; and the Audience Solutions had revenue of $80.10 million, up from the $76.80 million revenue last year. Both domestic and international revenues were up by 11% and 2% at $205 million and $20 million respectively.
