Acxiom Corporation (NASDAQ:ACXM) today declared that it bagged the famed Innovation Partner Award by Citi for its superior level of service as well as performance offering omni-channel marketing services. At the 2016 Citi Supplier Awards event held in New York, six companies including Acxiom were recognized for their achievements.
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President and CEO of Acxiom Scott Howe said this award demonstrates Acxiom’s commitment to innovate redefine marketing for its clients. Acxiom is a business data, analytics as well as a software-as-a-service company. The Innovation Partner Award honors suppliers who have strived to build fresh products or services, solutions to meet fresh or current market requirements that have lead to improvements in quality, productivity, efficiency and competitiveness.
Earlier Acxiom declared the appointment of Debora B. Tomlin to the company’s Board of Directors. She would assume charge on March 29.
Ms. Tomlin said she was delighted to join Acxiom’s board of directors. According to her contemporary customers expect and demand that brands meet their individual choices. Acxiom provides a variety of the best data as well as connectivity solutions. The company’s goal is make it simple and safe for organizations to deploy these revolutionary marketing trends.
Meanwhile, Acxiom has strengthened its alliance with Twitter Inc (NYSE:TWTR) with a fresh research initiative termed Offline Sales Impact (OSI). Harnessing the recognition capabilities of Acxiom, brand advertisers on Twitter can gauge the offline impact of their sales campaigns utilizing a test and control process with Twitter’s specific KPIs.
Acxiom is presently a “Twitter Official Partner” in the customized audiences program which debuted in 2014 letting advertisers match their customer database to Twitter users. In February 2015, Twitter heralded a fresh program “partner audiences” in which the third-party data of Acxiom was used to strengthen Twitter’s advertising targeting abilities.
