Acabada ProActiveWear has launched the world’s first and only CBD-infused activewear brand.
The company infuses luxury fabric with organic CBD to help the proactive woman to fight soreness and promote healing before the first squat, lunge or crunch. These CBD-infused garments are constructed from sustainable, luxe fabrics in both high shine and matte finishes.
Each Acabada collection will be a limited-edition line available only until all units are sold. Future collections will feature new pieces, styles and colorways, with the brand’s second drop this October.
Taking inspiration from the streets of New York City, Acabada ProActiveWear’s first line includes sports bras, tops, leggings, shorts, jackets and bodysuits, all designed to be worn day into night.
“Our variety of garments were designed with the active woman in mind, providing her the opportunity to not only workout in high-fashion styles, but also continue her day in luxurious fabrics that are breathable and move with her,” stated Katrina Petrillo, co-founder and chief creative officer at Acabada ProActiveWear.
With over 30 years in the apparel industry, Acabada CEO Seth Baum recognized the positive effects of CBD on pain and inflammation and the fact that top athletes embrace the active ingredient as a part of their training and recovery ritual.
Baum assembled a team of experienced fashion designers to create a high fashion yet innovative product that is primed to disrupt the market.
“While typical CBD products such as tinctures and edibles are growing exponentially in popularity, we began to envision a product that addressed health and wellness through a different lens. By physically infusing CBD into our garments, our product lives at the intersection of fashion, fitness, and wellness,” Baum added.
How Acabada Infuses CBD into Fabrics
Through a scientific process called microencapsulation, Acabada infuses CBD molecules into fabrics by wrapping microscopic droplets of zero-THC, hemp-derived CBD with a protective coating.
Using a patented textile finishing treatment, the microcapsules bond to the fibers in the fabric. Strategically placed within the garments to align with muscle groups, the microcapsules gradually open over time as each layer meets with friction from your skin.
When the individual capsules break open, the CBD is released and trans-dermally absorbed, where it interacts with your body’s endocannabinoid system to help regulate and reduce pain and inflammation caused by physical activities.
While microencapsulation has been used to infuse apparel with ingredients such as aloe vera, antioxidants and fragrances, Acabada’s innovation has shifted this conventional process into the wellness category to provide all of the natural healing benefits associated with CBD.
Each garment from Acabada ProActiveWear contains up to 25 grams of zero-THC, lab-certified, 99.9% pure CBD, which will allow the benefits to last through 40 high-intensity wear and wash cycles.
As customers approach 40 wears and washes, they can choose to sustainably recycle their CBD-infused garments through Acabada’s upcycling program, where the recycled, synthetic fabrics will be repurposed where needed as commercial materials.