A recent news release reveals that 1933 Industries (OTCMKTS:TGIFF) is teaming up with Kurupt, a famed hip hop artist geared at the launch of new cannabis products. Notably, the agreement took place between 1933 Industries’ subsidiary, Alternative Medicine Association and Kurupt’s licensed cannabis outfit, Gotti’s Gold Ex LLC.
The agreement will run exclusively until November 9 and with an option for a renewal for additional 12 months. Particularly, the partners will produce and launch a new line of cannabis products with the Gotti’s Gold brand. The venture will exclusively focus on the Nevada market since it is the home base for the Alternative Medicine Association (AMA).
Second agreement between AMA and Kurupt
According to the statement, the new brand of cannabis products will target adult cannabis consumers. Also, the brand will consist of a variety of products ranging from premium flower exclusive concentrates like shatter and wax. Other products under the Gotti’s Gold brand include THC cartridges, CBD cartridges, Gold Nuggets, and pre-rolls.
Joe Bleackley, COO of 1933 Industries noted that this is the second time AMA is reaching out to Kurupt for a joint venture. He added that AMA will build on the relationship that made Gotti’s Gold a hit in the Las Vegas market. Further, the choice of Kurupt is strategic given the influence that the artist wields in the hip hop community. For starters, Kurupt is among the crop of artists like Snoop Dogg who helped to build Death Row Records into the monolithic recording company that it was at the height of its fame.
Agreements geared at market domination
Additionally, 1933 Industries reached out to House of Hawk, LLC to prepare for an assault on the action sports market. Through its subsidiary, Infused MFG, LLC, the company agreed with House of Hawk to launch co-branded cannabis products under the names Birdhouse Skateboards™, Canna Hemp X™ and Canna Hemp™.
Notably, the House of Hawk is a musicians’ community which provides label support for the artists and music production. On the other hand, Birdhouse Skateboards™ is an online market place where people can buy skateboards and related items.
Ultimately, the company hopes that the association with such legendary artists will help to spread its tentacles in a market that is just getting onto its feet.