Apple Inc. (NASDAQ:AAPL) has received a major boost as it continues to explore ways for triggering demand for the Apple Watch amidst stiff competition in the wearable space. Popular shoe company, Toms is the latest to come on board, as part of an effort that promises to give potential buyers a reason to buy the wearable.
Toms’ Apple Watch Bands
Toms has unveiled a variety of Apple Watch wrist straps that includes a utility collection that retails for $49 and an artisan collection that goes for $75. The bracelets are available in grosgrain fabric as well as woven leather and in three different colors.
Just as it has been the case with Toms’ similar endeavors in the past, there is a charitable cause tied to the sale of the new Apple Watch bands. The company has promised to provide people in need with the equivalent of one-year of solar light worth of electricity for every wrist strap purchased. The offer comes at a time when climate change is a hot subject and expected to go a long way in eliciting demand from people calling for more use of renewable sources of energy.
“With our new Toms for Apple Watch straps, we will not only help provide light, but we will be positively impacting education, economic opportunity, health and safety for so many people who desperately need it,” said Toms Founder, Blake Mycoskie.
Apple Watch Sales
Apple Watch bands by Toms are already available in the company’s retail stores in London and Amsterdam as well as on its official website. While the shoe company is planning to reach a good chunk of the more than 1.2 billion people who lack access to a reliable source of electricity, for Apple it is a different ball game.
Apple is under immense pressure from other companies also betting big on wearables in the space. It now awaits to be seen if the charitable cause tied to Apple Watch will have an impact in triggering sales at a time when the market is flooded with alternatives.
Apple Inc. (NASDAQ:AAPL) stock was up by 1.32% in Tuesday trading session consequently closing at highs of $107.11 a share.
