Starbucks Corporation (NASDAQ:SBUX), a coffee provider based in Seattle has made an unusual announcement. It said that it will soon start bringing on-tap brews dispensed from kegs. It looks forward to serving about 1,400 U.S. locations in the U.S by year end.

The move by the company to increase locations has been praised by a lot of the concerned parties who believe it will help it generate even higher revenues. It will be providing nitrogen-infused cold coffee, which happens to be a foamy, nonalcoholic drink which is usually poured from a spigot. Some reliable sources have indicated that the product is in high demand at the moment and the provider has plans underway to ensure it makes the most from that.

Some to news reporters recently approached the senior VP U.S. beverage and global innovation, Sandy Stark, seeking to get a word in relation to the matter. The senior VP said, “It creates a whole new experience for our customers. Our plan is to be in as many stores as we possibly can.”

The company’s stock has experienced a major surge this year. On executive commented that what put them ahead of the rest was the fact that they had the right product at the right time. The official termed their competition a prehistoric one and it had contributed much towards them witnessing the immense success they have seen over the years.

To him, what mattered asides from generating high revenues was the move to embrace sustainability so that the generations to come would have better conditions to live in. He was proud that the company had embraced sustainability in carrying out is activities according to Thestreet.