Sony is taking the war to Samsung and Apple Inc. (NASDAQ:AAPL) on the premium smartphone market, having priced its Xperia XZ Premium at $800 in the U.S. As it stands, the Japanese Company’s flagship smartphone will cost $72 more than Samsung Galaxy 8, which remains the talk of the town.

Xperia XZ Premium Preorders

Pre-orders for Sony’s flagship product will open on June 12 with delivery set to begin on June 19 for U.S customers. Amazon, Best Buy, and Fry have already confirmed they will carry the new smartphone as carriers take a back a seat on the unlocked phone.

In a show of might by the Japanese hardware maker, Xperia XZ Premium packs a 5.5-inch ultra-high resolution 4K display with HDR capabilities. It also becomes the first smartphone to run on Qualcomm’s new Snapdragon 835 chip sure to guarantee one of a kind processing speeds.

Sony has gone with a 4GB RAM for the phone and 64GB worth of internal storage capacity. Xperia XZ Premium also comes with a microSD slot allowing for expansion of storage capacity. A 19-megapixel rear camera is sure to take photography to another level given that it is able to record in slow motion at 960fps. The smartphone packs a 3,230 mAh battery backed by Quick Charge 3.0 that enables quick charging.

Sony’s Xperia XZ Premium Prospects

Reviews of Sony’s latest device have been positive. However, it awaits to be seen if the premium smartphone has what it takes to reinvigorate the company’s prospects in the highly competitive business. The Japanese company has not enjoyed the best of runs in the industry, having struggled a great deal amidst stiff competition from Apple, Samsung, and Chinese brands.

Sony appears to have learned from it past mistakes given that it is making a comeback with an ‘unlocked’ phone on taking note of the fact that the market grew by 12% last year. A move to make the phone available in a number of online stores is also part of a new strategy geared towards attracting sales from all sorts of markets all over the world.