Over the last couple of years, Brazilian companies have had to embrace challenging economic conditions. The situation has necessitated the need for more cost-effective strategies and as it is now the adoption of cloud computing has become the common norm. Apparently, cloud computing has been in use over the years but its use has now accelerated which spells good news for the likes of salesforce.com, inc. (NYSE:CRM), which provides cloud systems.
It is clear that innovation has now hit the mainstream given that fact the every eye is on cost cutting measures. It is for this reason that Brazil is opting for it as a standard component of IT budgets. As a result of using cloud computing, the country has achieved 20% growth according to IDC.
Salesforce has been enjoying the popularity of SaaS systems
The company is not only into customer relationship management (CRM) but it has also been raking in popularity of expertise in software-as-a-service (SaaS). It has particularly put more focus on the management of customers.
Every customer is expectant of a fulfilling experience from any service provider. This is why Daniel Hoe, Latin America marketing director at Salesforce says “Also, the fact that Smartphones and connected devices have become so ubiquitous also means that there is a lot of information about customers available [to companies] and therefore expectations from the end consumer also tends to grow.”
Tight-lipped over future plans
Salesforce has a vast array of customers in its Brazilian portfolio but it will not divulge its next move both in the long and short to medium term. Nonetheless, there is already a notable revolution in the Brazilian market thanks to SaaS.
At the same time, the company has also established other ways of re-engineering software development and integration processes. For example, the use of its online applications is enabling new employees joining Salesforce to onboard quickly. It is also using Trailhead to train its partner ecosystem. In the meantime, Salesforce stock closed at $79.10 witnessing an increase of $0.39 or 0.50%.
