The stock of Oracle Corporation (NYSE:ORCL) closed at $49.19 gaining 0.70% in yesterday’s trading session. Oracle retail has been selected by Ribeiro, whose target is to continue providing high quality services to the various Omnichannel customers. The family-owned company deals in the sale of a wide array of electronics and household items and its history dates back to 1910 when it started its operations.
Ribeiro is currently under the management of the third family generation and it has been effectively operating about 82 stores around the globe. It has already established a strong online presence and an operational call center.
The company seeks to maintain its relevance in the market even with ever-changing tastes and preferences. It will soon undertake the activity of modernizing and incorporating more technology in anticipation of an expanded consumer demand.
It is a tough journey for Ribeiro and it has been considering adopting top practices. It has plans underway to replace its proprietary legacy software since it believes that will move a long way towards helping restructure the diverse Omnichannel operations.
There will also be the need to integrate the different physical stores with e-commerce and also with the back office. It has been carrying out the analysis of a number of top market solutions after which it has expressed its commitment to extend its relationship with Oracle Retail.
The Commercial Director at Ribeiro, Dan Attie outlined that they were trying to find a tool that would help them act quickly instead of setting up the design interfaces with legacy systems. Centralizing management in a bid to accelerate the company’s response to the various customer demands, improving pricing and replenishment are some of the major priorities for the company.
The Senior Vice President and General Manager for Oracle Retail opined, “Our global consumer research, Retail in 4 Dimensions, shows that consumers are open to personalized shopping experiences, communications and tailored offers. We believe that inventory is fundamental to a personalized shopping experience.”
