Departure of Directors or Certain Officers; Election of Directors; Appointment of Officers; Compensatory Arrangements of Certain Officers.

(i) On March 1, 2017, in connection with the recent appointment of Blaine Hurst as President of Panera Bread Company (the “Company”), the Board of Directors of the Company (the “Board”) and the Compensation and Management Development Committee of the Board (the “Compensation Committee”) approved an increase in Mr. Hurst’s annual base salary from $573,800 to $750,000, retroactive to December 28, 2016, the first day of the fiscal year ending December 26, 2017. Mr. Hurst will also receive an annual car allowance totaling $18,000.

Mr. Hurst will be eligible to receive an annual incentive bonus with a target award equal to 75% of his annual base salary. Mr. Hurst will also be eligible to receive an annual grant under the Company’s 2005 Long-Term Incentive Program (the “LTIP”), a sub-plan under the Company’s 2015 Stock Incentive Plan, in an amount equal to 200% of his annual base salary, including eligibility for a Performance Award equal to 50% of his annual base salary, a Choice Award equal to 50% of his annual base salary and a Restricted Stock Award equal to 50% of his annual base salary. In accordance with the foregoing, the Board, on the recommendation of the Compensation Committee, granted to Mr. Hurst a pro rata Restricted Stock Award of 360 shares of the Company’s Class A Common Stock (“Common Stock”) and a pro rata Choice Award of 360 shares of Common Stock. Such LTIP awards are subject to the terms and conditions described in the Company’s Proxy Statement for the 2016 Annual Meeting of Stockholders.

Finally, the Board, upon the recommendation of the Compensation Committee, granted to Mr. Hurst a Restricted Stock Award of 204 shares of Common Stock and a Choice Award of 204 shares of Common Stock, which amounts represent a pro rata portion of the replacement grants awarded by the Compensation Committee in lieu of the Performance Award for the three-year period beginning in 2015 and ending in 2017 and which will fully vest on March 1, 2018.

(ii) On March 1, 2017, the Compensation Committee approved an increase in the annual base salary of Michael J. Bufano, the Company’s Chief Financial Officer, from $434,200 to $477,700, retroactive to December 28, 2016.

(iii) On March 1, 2017, the Compensation Committee approved payouts under the performance award component of the LTIP. The cumulative achievement of the performance metric for the performance awards granted in 2014 (the “2014-2016 Performance Awards”) under the LTIP, which was EPS growth total, for the performance period from the fiscal year ended December 30, 2014 to the fiscal year ended December 27, 2016 (“fiscal 2016”) (the “Performance Period”) resulted in a payout of 0% of an individual’s target award payment (the “Calculated Payout”). Consistent with its discretionary authority to determine the appropriate payout for performance awards under the LTIP, with respect to the 2014-2016 Performance Awards, the Compensation Committee reviewed both the achievement of the performance metric for the Performance Period and then applied its judgment of the Company’s overall performance, particularly during the fiscal year ended December 29, 2015 (“fiscal 2015”) and fiscal 2016, and relative to similar companies in its business segment. While the actual achievement of the performance metric for the Performance Period resulted in the Calculated Payout of 0% of an individual’s target award payment, the Compensation Committee determined that it was appropriate to award payouts at a higher level than the Calculated Payout (but less than the target award payments). In making this determination, the Compensation Committee considered the Company’s improving comparable same store sales during the Performance Period in both absolute terms and when measured against its industry peers as reflected in the Blackbox all-industry index, which such comparable same store sales outperformed the index at an accelerating rate in fiscal 2015 and fiscal 2016. Additionally, the Compensation Committee noted that the Company had made significant strides against its key strategic initiatives during the Performance Period related to the Company’s transformation plan as indicated by recent trends in its key financial metrics during fiscal 2016, most notably the Company’s positive EPS growth for fiscal 2016. As such, the Compensation Committee determined that the appropriate payout for the 2014-2016 Performance Awards should be set at 75% of an individual’s target award payment, instead of the Calculated Payout.

About PANERA BREAD COMPANY (NASDAQ:PNRA)

Panera Bread Company (Panera) is a food service provider. Panera is a national bakery-cafe concept with approximately 1,970 Company-owned and franchise-operated bakery-cafe locations in over 45 states, the District of Columbia, and Ontario, Canada. The Company operates through three segments: Company Bakery-Cafe Operations, Franchise Operations, and Fresh Dough and Other Product Operations. The Company’s menu groups are daily baked goods, including a range of freshly baked bagels, breads, muffins, scones, rolls, and sweet goods, made-to-order sandwiches on freshly baked breads, soups, freshly prepared and hand-tossed salads, pasta dishes, and roasted coffees and cafe beverages, such as hot or cold espresso and cappuccino drinks and smoothies. The Company offers Panera Catering, a catering service that provides breakfast assortments, sandwiches, salads, soups, pasta dishes, drinks, and bakery items.

PANERA BREAD COMPANY (NASDAQ:PNRA) Recent Trading Information

PANERA BREAD COMPANY (NASDAQ:PNRA) closed its last trading session up +1.04 at 230.08 with 371,516 shares trading hands.