Oracle Corporation (NYSE:ORCL) has unveiled a new set of artificial intelligence capabilities designed to empower commerce, sales, marketing, and service professionals. The new tools will be available on the company’s Customer Experience Cloud Suite expected to help users deliver more personalized experiences.
Vice president of product and data sciences, Jack Berkowitz, says the new customer experience tools will blend real-time analytics between first party and third party data. The same should go a long way in making it easy for people to do their jobs in a more connected way.
Oracle is also planning to use the new set of AI capabilities to achieve automation on its customer experience suite that includes Oracle Marketing Cloud, Oracle Sales, Oracle Commerce Cloud, and Oracle Service cloud. The vast trove of data at the company’s disposal should play a key role in helping the company achieve its envisioned customer experience.
“By combining first and third party data with advanced machine learning and the industry’s most comprehensive cloud applications suite, Oracle provides a complete package that helps eliminate the need for more integrations or other costly and time-consuming processes,“ said Clive Swan SVP Applications Development.
AI Arms Race
Oracle continues to bet big on the cloud by continuously looking for ways to leverage the huge trove of data at its disposal from more than 5 billion global consumer and business IDS. Relying on artificial intelligence to optimize existing capabilities and data is a core objective as the company looks to make a name for itself as a reliable provider of cloud services.
In addition to the new set of artificial intelligence capabilities, Oracle has also confirmed the unveiling of a new platform that it says can be used to manage and deliver content. Dubbed Oracle Content and Experience Cloud the new platform is designed to deliver content to various digital channels.
The latest developments all but show that the AI arms race is starting as tech giants continue to look for ways to reach their targeted audience and be able to generate a substantial amount of revenue in the process.
Oracle stock was unchanged in Wednesday trading session having tanked by $0.03% to close the day at lows of $44.69 a share.
