Nokia Oyj (ADR) (NYSE:NOK) and Technicolor SA (ADR)(OTCMKTS:TCLRY) have agreed to collaborate on the creation of VR content. To many, the partnership is timely because it comes at a time when many companies are trying to keep up with this wave of technological trends. The development of virtual reality in particular, which was a new concept a couple of years ago, has caught many people by surprise given that it is getting better by the day.
In achieving their goal, the duo will work around Nokia’s OZO+ virtual reality camera as well as the OZO content creation tools, which are found at the Technicolor Experience Center (TEC) in Culver City.
The advancement of the content creation side of the emerging VR business
The project will be unique because it will be the first in a series of 360 Masterclass sessions, which will take place at the Technicolor Experience Center. Artists and scientists from across the globe, come together to explore the full potential of immersive media. The sessions also help in instilling an in-depth look and understanding to professionals the difference between the medium and traditional cinematic experiences.
Nonetheless, the duo’s main goal is to help in advancing the content creation side of the emerging VR business. Technicolor’s senior VP of immersive media, Marcie Jastrow says, “Nokia has invested a lot of time and research in understanding how to provide content creators with the tools they need to produce high-quality image capture.”
But Nokia has been offering much more
While Technicolor enables the ideation, exploration, and creation of content, Nokia has much more to offer in enabling connection to the world. The company has been making bigger strides in shaping the future of technology, which will in return transform the human experience.
Some of the other projects it has had a hand in include the new OZO Reality Platform, OZO Player SDK, and Nokia VR format extensions. The new technologies are expected to enhance a broad ecosystem of partners while at the same time delivering higher support for mixed reality experiences.
In the meantime, Nokia stock closed at $6.38 a fall of $0.04 or 0.62%.