Nielsen N.V. Ordinary Shares (NYSE:NLSN) has added eight new partner firms to the Connected Partner Program. The program was launched half a year ago and now the total number of members is 25. Some of the newest members on the program include Vermont Information processing, Symphony EYC, Spring Mobile, Mobisave, Jyve, Interactive Edge, Ground Signal and GreatVines.
The 17 firms that were already members of the Connected Partner Program include TABS Analytics, 1010data, ShopAdvisor, Applied Predictive Technology, RangeMe, BasketSavings, Prevedere, Chuze, PivotStream, ciValue, Pathformance, Clear Demand, Neogrid, Destini, MediaFly, Eversight and MarketTrack.
Retail measurement data
Having joined Nielsen’s partner program, the new members will be in a position to utilize the retail measurement data of Nielsen in creating enhanced solutions which will enable them meet a variety of business needs. This includes giving manufacturers a way of promoting and capturing rebate activity post-purchase as well as offering insights that are specific to certain stores to sales teams.
In the case of a workforce sourcing firm such as Jyve, the recruiter will now have the ability to assist clients in holistically managing the process as well as measuring the success of promotional programs carried out in stores. A firm like Mobisave will, on the other hand, now have the ability to assist manufacturers in understanding the effectiveness of promotional programs as it will allow consumers to, after shopping, claim rebates.
“As a connected partner, our rebate system for consumer packaged goods is more robust when coupled with Nielsen’s UPC product reference data,” said Mobisave’s chief executive officer, David Florence.
Industry first
As an industry first, Nielsen’s Connected Partner program offers an open ecosystem for firms operating in the CPG and retail sector. When data pipelines are opened, Nielsen clients and partner firms are able to link with each other and eventually making it easier for them to collaborate. This is because the most burdensome and most common barriers have been removed. Consequently, partners and clients of Nielsen are able to harness analytics that are more accurate and more efficient.
On Monday shares of Nielsen N.V. Ordinary Shares rose by 0.70% to close the day at $40.48.
