It seems Ascena Retail Group Inc (NASDAQ:ASNA)’s store expansion strategy is not about to end any time soon. After recently announcing the opening of multiple stores including an outlet in Columbus, the specialty retailer has announced its latest store in California.
In California, the company has opened a dressbarn store and the outlet is located at Promenade at Downey. Like it did with the stores recently opened in Columbus and elsewhere, Ascena is treating shoppers at its new California outlet to free gifts for every purchase. But the company has not revealed exactly what the free giveaways are and whether the free gifts are attached to a customer spending a certain amount of money at the store.
Nevertheless, Ascena Retail Group says that its new dressbarn outlet in California will render designer clothing and other smart style solutions. The company has gone further to reveal that customers to the store will also benefit from personalized wardrobe advice from its fashion experts. But it is not clear whether the expert wardrobe advice will come at a fee or will be rendered free of charge to shoppers.
Unique experience
Ascena said that it is aiming at enhancing customer shopping experience through its new dressbarn store in California. It further said that shoppers at the store will enjoy attractive and unique products that are reasonably priced. The company will be offering product sizes 4-24 at the outlet.
It is worth pointing out that Ascena operates more than 830 dressbarn stores across the U.S. and the number is growing as the company opens new stores.
Besides the dressbarn brand, Ascena Retail Group also owns the Lane Bryant store brand and there are about 764 such outlets across the U.S. Ascena’s Lane Bryant stores offer product sizes ranging from 14-28 and it targets women aged between 30 and 45.
In total Ascena Retail Group operates 4,900 physical stores in Puerto Rico, the U.S. and Canada. Those brick-and-mortar stores are augmented with an online presence. But with the company continuing with its store expansion strategy, it could soon blow past 4,900 stores.
