The battle for control of the conference room is heating up fast. Logitech International (NASDAQ:LOGI) made the latest move with what it calls GROUP, an advanced conference room system that accommodates up to 20 participants. The debut should be closely watched by its competitors. Microsoft Corporation (NASDAQ:MSFT) and Cisco Systems, Inc. (NASDAQ:CSCO) are some of the other major names vying for market share in online collaboration and virtual conferencing market.

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Logitech’s GROUP takes over from the previously heavy-worded ConferenceCam CC3000e, which is an endpoint HD video conferencing system for rooms with up to 10 people. GROUP not only accommodates more people in a room for video conferencing, but also boasts a number of advancements over that.

The standard configuration for GROUP is 14 people, but with additional accessories, the video conferencing system can used in a meeting room with up to 20 people.

Logitech’s new system features multiple advances. One of them is greatly improved sound quality. The system also boasts omnidirectional microphones that come with built-in echo and noise cancellation. That means that meeting participants can speak with one another easily within a 6-meter radius. The radius can be stretched to eight meters with additional microphones.

Competition

Logitech may want to rely on the advances in its GROUP system to expand its share in the video conferencing market. The competition in the market is fierce and Logitech will have to fight hard. Cisco’s Jabber and Microsoft’s Skype for Business are some of the major competitors also vying for a larger slice of virtual meeting room spending.