On May 22, 2017, John P. Walker, the Chief Financial Officer of JRjr33, Inc. (the “Company”) resigned his position with the Company effective immediately.

On May 26, 2017, John Rochon, Jr., age 40, who currently serves as a member of the Company’s Board of Directors and as Vice Chairman, was appointed to serve as the Company’s Chief Financial Officer. Mr. Rochon also served as the Company’s Chief Financial Officer from March 16, 2015 until March 24, 2016. He is also the Chairman of all the Company’s operating subsidiaries.. Since 2006, Mr. Rochon, Jr. has served as the Vice Chairman and Chief Executive Officer of Richmont Holdings, Inc, (“Richmont Holdings”), a private investment and business holding company based in Dallas, Texas.. He has expertise in capital markets and is experienced in financial analysis, mergers and acquisitions, technology and the review, structuring and management of new business opportunities. After receiving his degree in Business Administration from Southern Methodist University, he worked at JP Morgan Chase in New York before returning to Dallas, where for more than a decade he has run the Rochon’s family office. He now oversees Richmont Holdings’ financial analysis of potential business transactions and plays a leading role in guiding strategic planning for Richmont Holdings.

Mr. Rochon, Jr., is the son of John P. Rochon, the Company’s Chairman and Chief Executive Officer and is the brother of Heidi Rochon Hafer, the Company’s Corporate Secretary.

The Company continues to utilize Richmont Holdings for acquisition opportunities and advice and assistance in areas related to identification, analysis, financing, due diligence, negotiations and other strategic planning, accounting, tax and legal matters associated with such potential acquisitions. Richmont Holdings and its affiliates have experience in the above areas and the Company wishes to draw upon such experience. The Company agreed to pay and continues to pay Richmont Holdings a portion of the fees to Richmont Fee (the “Richmont Fee”) while the remaining amounts have been deferred by Richmont Holdings. For the 12 months ending December 31, 2016 the Company paid approximately $1.0 million of the Reimbursement Fees. The Company agreed to reimburse or pay the substantial due diligence, financial analysis, legal, travel and other costs Richmont Holdings incurred in identifying, analyzing, performing due diligence, structuring and negotiating potential transactions, which costs have been expensed under selling, general and administrative expenses. During the years ended December 31, 2015 and December 31, 2014, the Company recorded $2.2 million and $1.9 million, respectively, in Richmont Fees incurred by Richmont Holdings on the Company’s behalf. The board of directors approved the reimbursement of out-of-pocket expense $232,000. Prior to Rochon Capital’s initial investment in us and during the Company’s initial acquisition phases, Richmont Holdings utilized its own funds to develop the acquisition strategy and the contacts of which the Company is now the beneficiary. In recognition of the Company’s relationship with Richmont Holdings and the substantial investment it made during the Company’s formation, the Company may advance funds to Richmont Holdings from time to time as it pursues acquisitions on the Company’s behalf.

About JRjr33, INC. (NYSEMKT:JRJR)

JRjr33, Inc. (JRJR), formerly CVSL Inc., offers a platform of direct-to-consumer brands. The Company operates through the segments, which include Gourmet Food, Nutritional and Wellness, Home Decor, Publishing and Printing, and Other. The Gourmet Food Products segment consists of operations related to the production and sale of hand-crafted spices, oils and other food products from around the world. The Home Decor segment consists of operations related to the production and sale of premium hand-crafted baskets, and the selling of products for the home, including pottery, cleaning, health, beauty, home, outdoor and customizable vinyl expressions for display. The Nutritionals and Wellness segment consists of operations related to the selling of nutritional supplements and skin care products. The Publishing and Printing Segment consists of the operations of Happenings Communications Group, Inc. and Paperly, Inc. The Other Segment consists of the operations of Tomboy Tools, Inc.

JRjr33, INC. (NYSEMKT:JRJR) Recent Trading Information

JRjr33, INC. (NYSEMKT:JRJR) closed its last trading session up +0.010 at 0.540 with 33,222 shares trading hands.