The stock of JD.Com Inc(ADR) (NASDAQ:JD) closed at $38.91 losing 0.84% in yesterday’s trading session. This enormous retailer is one of the best performing globally. The goal has always been to reach affluent Chinese customers in a more direct way. The need for the easily customizable flagship stores continues to grow among customers.
The Chairman and CEO of JD.com, Richard Liu, opined, “The launch of Toplife recognizes that many high-end brands and consumers prefer a dedicated, independent sales platform for luxury goods, to ensure a premium, differentiated experience.”
The platform features an end-to-end luxury e-commerce ecosystem which makes it easy for consumers to buy the brands directly.
Toplife comprises of a wide array of luxury and high-end stores selling home furnishings, jewelry, watches, electronics and cosmetics. The Marquee brands are the latest to join Toplife and they include Toplife, La Perla, Trussardi and Rimowa. The coming weeks will see the additional brands unveiled and if all goes according to plan, new online stores are set to be launched in China.
One of the officials working with JD.com outlined that they took pride in their deep understanding of high-end consumers. According to him, it is that particular understanding that has helped them come up with a luxury e-commerce ecosystem capable of delivering premium shopping experiences. Partners have been empowered in a great way since all of them have succeeded at telling their brand story to local consumers in a much better way.
Years back, the high-end offline stores were the only ones that enjoyed the monopoly of providing the customers in China with a remarkable luxury shopping experience. That has changed over time since Toplife has taken over, impressing customers from across the board with a great shopping experience.
There has always been the need to ensure that consumers receive products in good condition and the warehouse technologies associated with Toplife facilities have a role to play. Over the years, Toplife has been offering unrivaled customer support and that has helped streamline the company’s business operations.
