General Cannabis Corp (OTCMKTS:CANN) announced that the company has hired David Hirst to lead their Chiefton Supply growth efforts as the company makes a move to tap into the growing cannabis apparel industry.

David Hirst is a veteran in apparel and recently served as VP of sales Outward Hound and has over 20 years of experience in sales, business development as well as marketing in sporting and apparel. He worked with Jarden Outdoor Solution for over 12 years working with global brands such as The Coleman Co and K2 Sports.

Eco-friendly apparel

Chiefton Supply was established in 2015 with a mission of creating cannabis lifestyle gear and apparel. They have managed to evolve its mission to deliver eco-friendly apparel infusing high-level comfort, design, and function in a responsible way. Their wide selection range of accessories and apparel uses textiles like organic cotton, recycled polyester as well as hemp to deliver high performance and comfort while enhancing sustainability.

They utilize the certified green screen printing shop in Denver and they have distribution to more than 100 retail sites and also across the world through their website.

General Cannabis CEO, Michael Feinsod, said that Hirst has the necessary experience and ability to steer growth in Chiefton. He added that Cheifton was one of General Cannabis’ most trusted brands and thus they have to put it in the most capable hands and David offers the leadership the brand needs to transform its growth and capture market share as the cannabis market continues to grow.

Hirst said that from the moment he was appointed he knew he had found the right organization owing to the experience, structure and the right financing that can bring success in the booming cannabis market. He said he was motivated by the fact that Cheifton is already producing and with his experience in supply chain he was hopeful of making an immediate impact on the business.