Electronic Arts Inc (NASDAQ:EA) And Coca-Cola Co (NYSE:KO) Conspire To Come Up With A 15-Hour Brand Experience For Gamers

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Electronic Arts Inc (NASDAQ:EA) And Coca-Cola Co (NYSE:KO) Conspire To Come Up With A 15-Hour Brand Experience For Gamers

The stock of Coca-Cola Co (NYSE:KO) closed at $44.64 losing 2.04% in yesterday’s trading session. This company has revealed its plan to sponsor Alex Hunter, a virtual athlete in the Electronic Arts Inc (NASDAQ:EA) Sports FIFA 18 video game. This idea of sponsoring a virtual athlete came across as mind-blowing to a lot of people.

What was even more mind-blowing was the result of the brand partnership which was a 15 hour ad for Coke. The EA Sports marketers have been giving their estimates regarding the duration that the players will be interacting with Alex Hunter through out the game.

Questions have been raised from time to time with most of the people asking what this particular partnership would do for EA Sports. These immersive games are quite interesting to kids and during the play they will always need to assume the identity of the “hero.”Players usually play from the beginning and move through the levels as they earn their power-ups. Becoming a great hero requires that one slays dangerous dragons from the comfort of their basements.

One of the factors that make these games fun is the “re-identification.”Any player can choose to leave this dimension and become someone else.

A top official working with Coke Opines, “Hunter is arguably the extent Coke can expect brand loyalty in the real world. “Being” Alex Hunter, albeit virtually while playing the game, must have some “rub-off” into the gamer’s real world.”

The introduction of the Coke brand happens during that instance when the player earns a sponsorship (by Coke) for Alex Hunter. The gamers usually perceive the brand as an achievement or a great reward. It is the sponsorship that ends up unlocking all kinds of virtual Coke-branded experiences.

Through the achievement of an in-game sponsorship, Coke enables the player achieve even much more in the game. Usually, the player is well-versed with resources and opportunities as well on top of the endorphins flowing around his brain. Coke is now more than ever determined to sponsor those persons that play the game in huge numbers.