CELSIUS HOLDINGS, INC. (OTCMKTS:CELH) Files An 8-K Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers
Item 5.02

Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers.

On July 31, 2018, the Company issued a press release announcing the appointment of Edwin F. Negron-Carballo as Chief Financial Officer effective as of July 26, 2018. A copy of the Company’s press release dated July 31, 2018 is attached hereto as Exhibit 99.1 and is incorporated herein by reference.

Edwin F. Negron-Carballo, 56, brings over 30 years of financial and operational experience to Celsius. He is well versed in USGAAP and IFRS as a Certified Public Accountant and has significant experience in mergers and acquisitions. From January 2018 to May 2018, he served as a consultant for The Pine Hill Group where he managed various finance, accounting and compliance matters. Mr. Negron-Carballo served as the Chief Financial Officer of Concurrent Manufacturing Solutions, LLC from October 2012 to December 2017. Mr. Negron-Carballo’s prior experience also includes working for major companies such as Sodexo, S.A., Tyco Healthcare-Latin America, Energizer Battery and Frito-Lay.

On July 26, 2018, Mr. Negron-Carballo was granted options to purchase 150,000 shares of the Company’s common stock for an exercise price of $4.60. The options vest in three equal annual installments commencing on the first anniversary of the grant date.

On August 2, 2018, Celsius issued a press release announcing that (a) we will release financial results for the second quarter ended June 30, 2018 on Thursday, August 9, 2018 after the market close; and (b) our management will then host a conference call that same day at 4:30 pm Eastern Time to discuss the results with the investment community.

Persons desiring to participate in the conference call, please call one of the following telephone numbers at least 10 minutes before the start of the call:

An audio replay of the call will be available on the Company’s website at https://www.celsiusholdingsinc.com/news/

A copy of the press release dated August 2, 2018 is included as Exhibit 99.2 to this report.

In accordance with General Instruction B.2 of Form 8-K, the information furnished to this Item 7.01, and including Exhibit 99.1 furnished herewith, shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), nor shall it be deemed incorporated by reference in any filing under the Securities Act of 1933, as amended or the Exchange Act, except as shall be expressly set forth by specific reference in such a filing.

Celsius Holdings, Inc. Exhibit
EX-99.1 2 s111878_ex99-1.htm EXHIBIT 99.1   Exhibit 99.1   FOR IMMEDIATE RELEASE     CELSIUS HOLDINGS,…
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About CELSIUS HOLDINGS, INC. (OTCMKTS:CELH)

Celsius Holdings, Inc. is engaged in the development, marketing, sale and distribution of functional calorie-burning fitness beverages under the Celsius brand name. The Company’s product range includes Sparkling Grape Rush, Sparkling Watermelon, Sparkling Orange, Sparkling Wild Berry, Sparkling Cola, Raspberry Acai Green Tea, Peach Mango Green Tea, Flo Fusion Orange and Flo Fusion Berry. The Company’s products are sweetened with sucralose, which is suitable for consumers whose sugar intake is restricted. The Company’s Celsius brand uses ingredients and supplements, such as green tea (EGCG), ginger, calcium, chromium, B vitamins and vitamin C. The Company outsources the manufacturing process to third-party co-packers. It provides co-packers with flavors, ingredient blends, cans and other raw materials for its beverages purchased by it from various suppliers. It sells Celsius brand across retail segments, which include supermarkets and convenience stores.