BRIGHTCOVE INC Exhibit
EX-2.1 2 d700508dex21.htm EX-2.1 EX-2.1 Exhibit 2.1     ASSET PURCHASE AND SALE AGREEMENT     among BRIGHTCOVE INC.,…
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About BRIGHTCOVE INC. (NASDAQ:BCOV)

Brightcove Inc. is a provider of cloud-based services for video. The Company’s flagship product is Brightcove Video Cloud (Video Cloud), an online video platform. Its other products include Brightcove Zencoder (Zencoder), Brightcove Once (Once), Brightcove Gallery (Gallery), Brightcove Perform (Perform), Brightcove Video Marketing Suite (Video Marketing Suite) and Brightcove Lift (Lift). Zencoder is a cloud-based video encoding service. Once is a cloud-based advertisement insertion and video stitching service. Gallery is a cloud-based service to create and publish video portals. Perform is a cloud-based service for creating and managing video player experiences. Video Marketing Suite is a suite of video technologies designed to address the needs of marketers to drive awareness, engagement and conversion. Lift is a solution designed to defeat advertisement blockers, optimize advertisement delivery and deliver a television-like viewing experience across connected platforms.