Appointment of Director

On April 25, 2017, the Board of Directors (the “Board”) of Bazaarvoice, Inc. (the “Company”, “we” or “us”), appointed Allison M. Wing as a member of the Board, effective immediately, and designated Ms. Wing as a Class II director to stand for election at the Company’s 2019 annual meeting of stockholders.

Allison (Ali) M. Wing serves as the chief marketing officer and EVP of digital channels at Maurices Incorporated, a North American women’s clothing omnichannel retailer that is a subsidiary of the Ascena Retail Group, Inc. Ms. Wing was responsible for launching Maurices’ multi-tender loyalty program, developing their first customer insights data production platform and launching their enterprise-wide eCommerce platform. Prior to joining Maurices in September 2014, Ms. Wing was the CEO & Founder of giggle, Inc., a multichannel retailer, wholesaler and licenser of baby products. Over the 10 years she served at giggle, she built it into a leading brand in juvenile products. Ms. Wing started her career with Nike, Inc. in marketing and later moved into corporate development at Nike. Ms. Wing holds a B.A. degree from Lewis and Clark College, and earned her M.B.A. from the Northwestern Kellogg School and a J.D. from the Northwestern School of Law.

Ms. Wing is covered by our outside director compensation policy as described in our Notice of 2016 Annual Meeting of Stockholders filed with the SEC on August 26, 2016, which description is incorporated into this Item 5.02 by reference. In accordance with the outside director compensation policy, Ms. Wing is eligible to receive annual cash retainers for Board service, committee service and service as chairperson of a committee, an initial award of restricted stock upon joining the Board and an annual award paid in stock options or restricted stock at her election.

Ms. Wing has no direct or indirect material interest in any transaction required to be disclosed to Item 404(a) of Regulation S-K.

About BAZAARVOICE, INC. (NASDAQ:BV)

Bazaarvoice, Inc. offers solutions and services that allow its retailer and brand clients to understand that consumer voice and the role it plays in influencing purchasing decisions, both online and offline. The Company’s solutions collect, curate and display consumer-generated content, including ratings and reviews, questions and answers, customer stories, and social posts, photos and videos. This content is syndicated and distributed across its clients’ marketing channels. Its solutions, which the Company provides primarily through a software-as-a-service (SaaS) platform, enable the clients to capture and display consumer-generated content; syndicate that consumer-generated content into its network of brand and retail clients; understand consumer behavior, and monetize the value of that content through targeted advertising based on online and offline shopping behavior. The Company’s geographical segments include Americas, EMEA and Other.

BAZAARVOICE, INC. (NASDAQ:BV) Recent Trading Information

BAZAARVOICE, INC. (NASDAQ:BV) closed its last trading session up +0.10 at 4.65 with 783,695 shares trading hands.