The stock Apple Inc (NASDAQ:AAPL) closed at $166.72 gaining 2.25% in yesterday’s trading session. Its pay TV effort is expanding considering that it just rolled out Apple TV, Xbox One and Roku.
Over the last five years, top U.S satellite and cable television providers have confessed that they lost millions in terms of subscribers and the worst bit is that they aren’t showing any signs of slowing down. The NFL games were sometime back thought of as untouchable stalwarts of the American culture. In the same light, there has been a boom in the number of customers that have been searching for high-speed internet access.
The biggest cable provider in the US, Comcast Corporation (NASDAQ:CMCSA), at the moment calls itself a broadband company. As the worlds of traditional television and internet video collide, Alphabet Inc (NASDAQ:GOOGL) YouTube is eyeing a great opportunity.
It was six months ago that it unveiled its own take on pay TV service which came along with about 40 channels that went at a monthly rate of about $35. It was spiced up with YouTube’s personalization, some online originals thrown in for good measure and an unlimited DVR in the cloud. One may choose to watch it on a big screen with a Chromecast, computer or on a mobile device.
The company has already rolled out a YouTube TV app and this is expected to work natively on living room hardware like streaming boxes, smart TVs and the game consoles.
The product management director at YouTube TV, Christian Oestlien, opined, “What we saw in practice was that the majority of our watch time was in the living room, through Cast. And the number one request we get from consumers is more options, native options, for the living room.”
Voice search is adored by quite a large number of customers and that is because it is the easiest option for customers in their respective living rooms. The team has done quite much towards building structured search queries which are optimized for TV. Apple through a statement has said that it likes the progress it has been making.
