AMPLIFY SNACK BRANDS, INC. (NYSE:BETR) Files An 8-K Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers

Item5.02 Departure of Directors or Certain Officers; Election of
Directors; Appointment of Certain Officers; Compensatory
Arrangements of Certain Officers.

On January3, 2017, Amplify Snack Brands, Inc. (Amplify) announced
that Brian Goldberg, Amplifys current Chief Financial Officer,
will transition into the newly created role of Chief Strategy
Officer and Executive Vice President Corporate Development
effective upon the appointment of a new Chief Financial Officer
of Amplify in 2017. On the same date, Amplify also announced that
Jason Shiver, Amplifys current Executive Vice President North
America, will transition into an executive advisory role at
Amplify, effective beginning April1, 2017 and continuing through
the end of 2017. Amplify has initiated a search to identify a new
Chief Financial Officer and General Manager/President North
America. Amplify also concurrently announced additional new
appointments of certain non-executive officers of Amplify,
including the appointment of Mike DeGrace as Senior Vice
President of Sales North America and Stuart Telford as Senior
Vice President of Global Operations.

Additional information regarding Mr.Goldberg can be found in the
Companys definitive proxy statement for the 2016 annual meeting
of stockholders filed with the Securities and Exchange Commission
on April1, 2016, which information is incorporated herein by
reference. There have been no material changes to the information
regarding Mr.Goldberg since that time. There are no arrangements
or understandings between Mr.Goldberg and any other persons to
which he was selected as Chief Strategy Officer and Executive
Vice President Corporate Development. There are also no family
relationships between Mr.Goldberg and any other director or
executive officer of Amplify and he has no direct or indirect
material interest in any transaction required to be disclosed to
Item404(a) of RegulationS-K.

Item7.01 Regulation FD.

On January3, 2017, Amplify issued a press release announcing the
appointments of Messrs.DeGrace and Telford and the transitions
and appointments of Messrs.Goldberg and Shiver described in
Item5.02 of this Current Report on Form8-K. A copy of the press
release is furnished as Exhibit99.1 to this Current Report on
Form8-K and is
incorporated herein by reference.

The information
furnished to Item7.01 on this Current Report on Form8-K,
including Exhibit99.1 attached hereto, shall not be deemed filed
for purposes of Section18 of the Securities Exchange Act of 1934
(the Exchange Act) or otherwise subject to the liabilities of
that section, nor shall it be deemed incorporated by reference
into any other filing under the Securities Act of 1933 or the
Exchange Act, except as expressly set forth by specific reference
in such a filing.

Item9.01
Financial Statements and Exhibits.

(d)
Exhibits

About AMPLIFY SNACK BRANDS, INC. (NYSE:BETR)

Amplify Snack Brands, Inc. is a snack food company. The Company and its subsidiaries are focused on developing and marketing products that appeal to consumers’ preference for Better-For-You (BFY) snacks. Its BFY-focused snacking platform consists of two brands: SkinnyPop and Paqui. Its anchor brand, SkinnyPop, is a BFY ready-to-eat (RTE) popcorn brand. SkinnyPop has a customer base across food distribution channels in the United States. SkinnyPop is cooked with approximately three core ingredients, such as popcorn, sunflower oil and salt. The SkinnyPop portfolio comprises approximately seven flavors, such as Original, White Cheddar flavor, Black Pepper and Sea Salt, Naturally Sweet, Dusted Dark Chocolate flavor, Jalapeno and Hatch Chile, a seasonal offering. It offers its products in a range of bag sizes and pack types that are sold across all channels. SkinnyPop products are gluten-free. The Company sells its products directly to retailers and to distributors.

AMPLIFY SNACK BRANDS, INC. (NYSE:BETR) Recent Trading Information

AMPLIFY SNACK BRANDS, INC. (NYSE:BETR) closed its last trading session up +0.26 at 9.45 with 654,971 shares trading hands.