Amazon.com, Inc. (NASDAQ:AMZN) And Alphabet Inc (NASDAQ:GOOGL) Could Generate More Ad Revenue To Influencers Courtesy Of Gen.video

Andy Parker
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Amazon.com, Inc. (NASDAQ:AMZN) And Alphabet Inc (NASDAQ:GOOGL) Could Generate More Ad Revenue To Influencers Courtesy Of Gen.video

Gen.video has launched a new platform that will give developers of Alphabet Inc (NASDAQ:GOOGL) YouTube video content to expand their influence to Amazon.com, Inc. (NASDAQ:AMZN).

Gen.video’s idea is to help content developers to take advantage of marketing and e-commerce. The platform offers an opportunity for them to publish and monetize videos across Amazon and YouTube. The company will integrate its content and programming with Amazon Services. It has streamlined the process of uploading and publishing content on the video sites of the two firms. All these efforts will allow influential video creators to take advantage of the platform to boost their ad revenue from YouTube and Amazon.

Some of the offerings from the platform that can assist in monetizing video content include royalties, revenue sharing, and high affiliate fees. Gen.video’s president Jessica Thorpe stated that interesting video content is constantly being uploaded to YouTube. Thorpe further added that the platform makes it extremely easy for creators to optimize their earnings. She also stated that her firm was excited about pioneering such efforts towards introducing such content to Amazon’s video platform which has millions of users.

One of the most noteworthy features of the Gen.video platform is its Sync ability, which allows content creators to publish their content on YouTube and make it available on Amazon through automated linking. This also allows their content to be linked to products on Amazon’s catalog so that viewers can also be directed to the e-commerce site to shop for products. Danny Winget stated that the move is very significant for all parties and especially Amazon because it generates more exposure to its products. This will be particularly important for the tech world because shoppers like having a look at product reviews before making purchases.

There are more than 800 YouTube channels that deal with tech products with more than 30 million subscribers. The numbers are expected to continue rising and thus the need for content developers to come up with content that will allow them to take advantage of the situation.